The photograph titled “[Roadside Sign]” was captured by the artist Walker Evans in the years 1973-74. It depicts a large, eye-catching roadside advertisement in the form of a towering ice cream cone. The cone is mounted on a pole and dominates the photograph, set against a backdrop of a clear sky, some utility poles, and lush trees that suggest a serene, rural setting. The roadside sign appears to be an advertisement for a local ice cream shop or diner, intended to attract passing drivers. The framing of the shot is such that the ice cream cone is the focal point, with the surroundings playing a supporting role in the composition.
